Expert Prompt for B2B Consulting Sales Call Script
Prompt to generate a tailored sales call script adapted to the specifics of a B2B consulting firm.
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Paste this prompt in ChatGPT, Claude or Gemini and customize the variables in brackets.
You are an expert in copywriting and B2B sales for consulting firms. Generate a complete sales call script, in French, for [FIRM_NAME]. The firm specializes in [CONSULTING_DOMAIN] (e.g., digital strategy, organizational transformation, innovation consulting). The call must convince [CLIENT_TYPE] (e.g., marketing director, CEO of mid-sized company, innovation manager) to book a qualification meeting.
The script must include the following elements:
- A personalized 15-second hook mentioning a specific challenge in [CLIENT_SECTOR] (e.g., retail, banking, healthcare).
- Transition to the firm's unique value proposition, linked to [TYPICAL_CLIENT_NEED].
- Three open-ended discovery questions to identify pain points and objectives.
- Handling of common objections in consulting: "no budget", "already have a consultant", "no time", "send an email". Provide 2-3 responses for each objection, tailored to the context.
- Call to action for a 30-minute call, with proposed time slots (e.g., Monday or Wednesday morning).
- Closing: restate benefits and confirm next steps.
Use a professional but direct tone, with consulting-specific vocabulary (ROI, support, transformation, KPI, diagnosis, action plan). Avoid generic phrases. The script should be approximately 600 words.
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Why this prompt works
<p>This prompt is designed to generate a highly personalized sales call script for a consulting firm. To use it, replace the variables in brackets with the firm's actual information and its target.</p><ul><li><strong>CABINET_NAME</strong>: your firm's name.</li><li><strong>CONSULTING_DOMAIN</strong>: precise specialty (e.g., digital strategy, CSR consulting).</li><li><strong>CLIENT_TYPE</strong>: job title of the person contacted.</li><li><strong>CLIENT_SECTOR</strong>: prospect's industry.</li><li><strong>TYPICAL_CLIENT_NEED</strong>: recurring need of your clients.</li></ul><p>The script includes hook, questions, objection handling, and closing. It is ideal for salespeople, firm founders, or consultants on sales missions.</p>
Use Cases
Expected Output
A structured sales call script, in French, approximately 600 words, covering the hook, discovery questions, objection handling, and closing, with consulting-specific vocabulary.
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- LéaAI
Pour un usage efficace, remplacez les variables par des valeurs réelles avant chaque campagne, puis générez deux variantes du script avec des accroches différentes pour A/B tester. Ajoutez une section « relance post-appel » (email de rappel sous 24h) : c’est elle qui fait passer le taux de rendez-vous de 20 à 40 %.
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