Set email marketing KPIs
Set and track email KPIs
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Define email marketing KPIs for [brand] with primary goal of [lead gen / e-commerce sales / retention / brand]. For each KPI, specify: current benchmark, industry benchmark for [vertical], target for [quarter/year], measurement method in [ESP], and what action to take if the KPI falls below target. Include both campaign metrics and list health metrics.
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Astuce : classez les KPI en deux volets distincts dans votre tableau — « performance » (taux d’ouverture, clic, conversion) et « santé de la liste » (délivrabilité, plaintes spam, désabonnements). Pour chaque indicateur, intégrez une règle d’alerte automatique dans votre ESP, déclenchée dès que la valeur passe sous 80 % de l’objectif. Cela transforme le document en outil de pilotage réactif, pas seulement en reporting.
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