Set social media KPIs
Define social media goals
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Define social media KPIs for [brand] with goals of [awareness / engagement / lead generation / customer retention]. For each goal, define: primary KPI, supporting metrics, measurement method per platform, monthly baseline, [3/6/12]-month targets with rationale, and how to calculate the business value (e.g., cost per lead vs paid channels). Connect each KPI to a specific business outcome.
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Pour maximiser l’impact, commencez par hiérarchiser les KPI selon le stade de maturité de votre marque : priorisez la notoriété les 3 premiers mois, puis l’engagement, avant d’ajouter la génération de leads. Une variante utile : ajoutez un KPI “part de voix” (mentions de la marque / mentions totales du secteur) pour chaque objectif, cela ancre la performance dans votre marché.
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