Set up social ad tracking
Set up paid social tracking
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Design the ad tracking and attribution setup for [brand]'s paid social campaigns on [Facebook / LinkedIn / TikTok]. Include: pixel/tag implementation requirements, UTM parameter structure for each campaign type, conversion events to track (with value parameters), how to set up offline conversions if applicable, attribution window recommendation, and how to reconcile platform-reported conversions with [GA4/CRM] data.
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Pour éviter des écarts de données, standardisez vos paramètres UTM et vos événements de conversion dans un plan de tagging unique, puis croisez-les avec les conversions déclarées par la plateforme via des clés de correspondance (ex. : ID de clic ou transaction). Testez toujours le pixel en mode debug avant de lancer la campagne.
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