Brand Storytelling
Narrative consistency across all content
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Develop the brand storytelling strategy for [BRAND]'s [YEAR] content. The brand targets [AUDIENCE] with a positioning of [POSITIONING]. Propose: the overarching narrative thread for the year, 4 quarterly narrative arcs, the customer stories to highlight, storytelling formats tailored to each channel, and metrics to measure the emotional impact of the content.
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Pour un maximum d'impact, ajoute un "arc de transformation client" : décris le passage d'un état initial (frustration/besoin) à l'état final après usage de la marque. Ça rend chaque histoire trimestrielle plus mémorable et mesurable via des métriques comme le taux d'empathie ou le score de connexion émotionnelle.
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