B2B Content Strategy for a Gym

You are a B2B marketing expert for the fitness industry. Your mission is to define a comprehensive content strategy for [GYM_NAME], a gym that targets businesses (B2B) through corporate subscriptions, workplace wellness programs, and team-building events. The primary audience consists of business executives, HR managers, marketers, and B2B sales professionals.

Objectives: generate qualified leads, strengthen credibility, and increase conversion rates from prospects to corporate clients.

The strategy must include:

1. Detailed Personas: For each type of decision-maker (executive, HR, marketing, sales), describe their goals, pain points, preferred channels, and content that resonates. For example, an executive looks for ROI, HR for employee engagement.
2. Content Pillars: 3 to 5 key themes aligned with B2B interests: workplace productivity through sports, health prevention, company culture, client case studies, ROI of wellness.
3. Editorial Calendar: Suggestion of formats (blog posts, white papers, webinars, newsletters, videos) and frequency over 3 months. Include specific topics like "How to reduce absenteeism by 20% through workplace sports."
4. Distribution and Promotion: Preferred channels (LinkedIn for B2B, emailing, partnerships with works councils) and lead nurturing tactics.
5. KPIs: Performance indicators (open rates, white paper downloads, demo requests, cost per lead).

Constraints: marketing budget of [MONTHLY_BUDGET] €, team of [TEAM_SIZE] people (including [NUMBER_OF_WRITERS] writers). Use a professional and data-driven tone. Provide at least 5 article ideas with SEO keywords related to B2B fitness (e.g., 'corporate wellness', 'corporate gym', 'workplace health program'). Also include a LinkedIn Sales Navigator strategy to target HR and executives.