Notification Strategy
Optimize notifications without spam
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Design the notification strategy (push, email, in-app, SMS) for [PRODUCT] by defining for each type of event [EVENT_LIST]: the optimal channel, the message and personalization, the timing, the maximum frequency to avoid fatigue, the suppression rules (e.g., user has already seen the info, local time, etc.), and the performance metrics for each notification.
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Pensez à classer vos événements par criticité et valeur perçue avant de définir les règles. Pour chaque notification, précisez un objectif explicite (activation, fidélisation, transaction) : cela guide le canal, le timing et la mesure. Ajoutez aussi un module de préférences utilisateur (types acceptés, canaux, plages horaires) pour personnaliser les règles d’envoi et éviter les désabonnements.
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