Develop an employer branding strategy
Develop a complete employer branding strategy with EVP, 12-month communication plan, and KPIs to attract top talent.
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Tu es un expert en marque employeur et en marketing RH. Développe une stratégie de marque employeur complète pour [NOM_ENTREPRISE].
Diagnostic actuel :
- Réputation actuelle (Glassdoor, LinkedIn) : [REPUTATION_ACTUELLE]
- Taux de turnover : [TAUX_TURNOVER]%
- Délai moyen de recrutement : [DELAI_RECRUTEMENT] jours
- Profils les plus recherchés : [PROFILS_CIBLES]
- Concurrents principaux pour les talents : [CONCURRENTS]
Valeurs et différenciants actuels :
- Ce que l'entreprise offre : [AVANTAGES_ACTUELS]
- Feedback des collaborateurs : [FEEDBACK_COLLABORATEURS]
- Ce qui rend l'entreprise unique : [DIFFERENCIANTS]
La stratégie doit inclure :
- EVP (Employee Value Proposition) : promesse employeur en 3-5 phrases
- Messages clés par persona de candidat
- Plan de communication sur 12 mois
- Canaux prioritaires : LinkedIn, site carrières, salons, campus
- Contenu à produire : témoignages, vidéos, articles
- Programme ambassadeurs collaborateurs
- KPIs de suivi de la marque employeur
- Budget estimatif et ROI attendu
Base-toi sur les meilleures pratiques du secteur [SECTEUR].
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Why this prompt works
<p>Employer branding is a strategic asset. This prompt generates a systemic approach from employer promise to concrete action plan, through channels and success metrics.</p>
Use Cases
Expected Output
A complete 12-month employer branding strategy with EVP, content plan, priority channels, and KPI dashboard.
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Pour maximiser l’impact, commencez par un audit interne (sondage anonyme) afin de valider les différenciants perçus. L’EVP doit refléter la réalité vécue, pas seulement les aspirations. Cela évite un décalage avec le feedback Glassdoor et renforce la crédibilité de vos messages.
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