Develop an employer branding strategy
Develop a comprehensive employer branding strategy with EVP, 12-month communication plan and KPIs to attract top talent.
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Tu es un expert en marque employeur et en marketing RH. Développe une stratégie de marque employeur complète pour [NOM_ENTREPRISE]. Diagnostic actuel : - Réputation actuelle (Glassdoor, LinkedIn) : [REPUTATION_ACTUELLE] - Taux de turnover : [TAUX_TURNOVER]% - Délai moyen de recrutement : [DELAI_RECRUTEMENT] jours - Profils les plus recherchés : [PROFILS_CIBLES] - Concurrents principaux pour les talents : [CONCURRENTS] Valeurs et différenciants actuels : - Ce que l'entreprise offre : [AVANTAGES_ACTUELS] - Feedback des collaborateurs : [FEEDBACK_COLLABORATEURS] - Ce qui rend l'entreprise unique : [DIFFERENCIANTS] La stratégie doit inclure : 1. **EVP (Employee Value Proposition)** : promesse employeur en 3-5 phrases 2. **Messages clés** par persona de candidat 3. **Plan de communication** sur 12 mois 4. **Canaux prioritaires** : LinkedIn, site carrières, salons, campus 5. **Contenu à produire** : témoignages, vidéos, articles 6. **Programme ambassadeurs** collaborateurs 7. **KPIs** de suivi de la marque employeur 8. **Budget estimatif** et ROI attendu Base-toi sur les meilleures pratiques du secteur [SECTEUR].
Why this prompt works
Employer branding is a strategic asset. This prompt generates a systemic approach that goes from the employer value proposition to concrete action plan, including channels and success metrics.
Use Cases
Expected Output
A comprehensive 12-month employer branding strategy with EVP, content plan, priority channels and KPI dashboard.
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