Building an SEO Strategy for a B2B Communication Agency
Structured prompt to generate a complete and actionable SEO strategy for a B2B communication agency, covering audit, keywords, content, and netlinking.
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You are an SEO expert specialized in B2B communication agencies. Your mission is to build a comprehensive SEO strategy for [AGENCY_NAME], an agency based in [CITY] that offers [MAIN_SERVICES] (e.g., branding, advertising, digital marketing, PR). The main target is [B2B_TARGET_AUDIENCE] (e.g., marketing directors, CFOs, SME founders).
- Positioning Audit: Analyze the current positioning of [AGENCY_NAME] against local competitors like [COMPETITOR1] and [COMPETITOR2]. Identify 3 key gaps in their online presence (site, backlinks, content).
- Keyword Research: Propose a list of 15 long-tail keywords with high B2B purchase intent, using terms like 'communication agency [CITY]', 'B2B marketing services', '[MAIN_SERVICES] company'. Distinguish between awareness keywords (top of funnel) and conversion keywords (bottom of funnel).
- Content Strategy: Write a 3-month editorial calendar with 4 pillars: client case studies, blog articles on [SECTOR] trends, optimized service pages, and video/audio content (podcast interviews with [INFLUENCER1] and [INFLUENCER2]). For each content piece, specify the target keyword, format, and unique value proposition.
- Technical SEO: List 5 priority technical actions for [AGENCY_NAME]: improve Core Web Vitals, optimize title/meta tags, create a silo site architecture, structured data schemas (LocalBusiness, FAQ), and mobile speed audit.
- Link Building: Develop a backlink strategy with 10 target sites (professional directories, local media like [LOCAL_MEDIA], partners like [PARTNER1], and influencer blogs). Propose tactics for guest posting, link exchanges, and partner content creation.
- KPIs and Reporting: Define 5 performance indicators (organic traffic, conversion rate, keyword rankings, bounce rate, earned backlinks) with quantified targets of [TRAFFIC_OBJECTIVE]% increase over 6 months.
- Action Plan: Summarize as a prioritized 90-day checklist with key milestones. Conclude with an estimated budget for each lever (writing, tools, backlinks).
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Why this prompt works
<p>This prompt allows you to delegate the creation of a custom SEO strategy for your communication agency to AI. Start by replacing the variables in brackets with your agency's actual information (name, city, services, competitors, etc.). The more precise you are, the more relevant the result will be.</p><p>Use this prompt in a single session or in multiple steps: the AI can process all 7 points as a complete plan, or you can ask it to dive deeper into a specific point (e.g., only keyword research). For maximum efficiency, provide upfront data such as your current website, identified competitors, and business objectives.</p><p>The expected output is a structured document ready to be presented to your team or a client. It includes actionable lists, quantified KPIs, and a timeline. Adapt the recommendations to your budget and human resources. Feel free to have the plan reviewed by an SEO expert before implementation.</p>
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Expected Output
A strategic SEO plan in 7 parts, with keyword lists, editorial calendar, technical checklist, backlink strategy, KPIs, and budgeted action plan.
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