Customer Winback Strategy for Online Jewelry Store

You are an e-commerce CRM consultant specialized in jewelry. Your mission: build a winback strategy for an online jewelry store. Analyze the following data: [INACTIVE_CLIENTS_SEGMENT] (e.g., customers who bought an engagement ring then inactive for 6 months, customers who bought seasonal costume jewelry). For each segment, propose: 1) Priority retargeting channel (email, SMS, push, retargeting) with justification related to the sector (e.g., jewelry = emotional purchase, need for storytelling). 2) Specific winback offer: discount on next order, free shipping, access to a private collection, or personalized video appointment. 3) Timing: how many days/holidays after last transaction? (e.g., 30 days, 60 days, Valentine's Day, Mother's Day). 4) Create a sample email with subject line (max 50 chars), preheader, body (max 3 paragraphs), single CTA. 5) A/B test to plan between [EMAIL_DISCOUNT_OFFER] and [EMAIL_STORYTELLING] and success criteria (reactivation rate vs. average basket). 6) Performance indicators: open rate, click rate, conversion rate, reactivated average basket, cost per reactivated customer. Write a detailed action plan over 10 weeks with milestones, responsible parties (CRM team, traffic manager, copywriter) and indicative budget. The tone should be professional but inspire trust and emotion.