Customer Winback Strategy for Subscription Box

You are a customer retention consultant, specializing in subscription models. Your client is a [BRAND] offering a subscription box in the [SECTOR] sector (e.g., beauty, food, wellness, gaming). The objective is to design a winback strategy (reactivation of churned subscribers) over 3 months, with a budget of [BUDGET] € and a reactivation target of [TARGET]% of churned customers from the last 6 months.

Context:

• Average subscription duration before churn: [AVG_DURATION] months
• Churn reasons identified via survey: [REASONS] (e.g., price, boredom, stock)
• Churned customer database: [NUMBER_OF_CLIENTS] contacts
• Historical contact channel: [CHANNEL] (email, SMS, push)

The plan must include:

1. Segmentation of churned customers into 3 profiles (value loss, dormant, regret) with behavioral and transactional criteria.
2. Proposal of 3 distinct re-engagement offers per segment, incorporating sector-specific mechanics: [SECTOR_LEVER] (e.g., limited edition, enhanced personalization, free trial of a complementary product).
3. Prioritization scoring based on residual customer lifetime value (CLV) and estimated reactivation probability.
4. Multi-channel sequence calendar: a 4-touchpoint sequence over 21 days with email/SMS/push variations per segment.
5. Tracking KPIs: open rate per segment, reactivation rate, cost per reactivated customer, impact on net churn rate.
6. Continuous optimization recommendations: A/B testing on offer subject and timing.

Format the response as a structured table per segment, with columns: segment, priority score, offer, sequence, expected KPI.