Structure a paid social campaign
Plan paid social campaigns
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Structure a paid social campaign for [goal: awareness / lead generation / conversions] for [product/service] with a budget of [$X/month] on [platform]. Define: campaign structure (campaigns, ad sets, ads), targeting approach at each funnel stage (cold audience, warm retargeting, hot retargeting), budget allocation per stage, bid strategy, creative recommendations, and optimization schedule.
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Pour un meilleur contrôle, séparez vos campagnes par étape d’entonnoir avec des budgets distincts plutôt que tout regrouper. Utilisez CBO sur l’audience froide pour laisser l’algorithme optimiser, et passez en enchères manuelles avec cost cap sur le retargeting chaud afin de maîtriser votre coût d’acquisition. Fixez aussi une fréquence cible sous 3 pour éviter la lassitude publicitaire.
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