Survey Design for Client Research
Primary research for diagnostic engagements
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Design a 15-question survey to assess [research objective] among [target respondents] at [client company]. Include: Likert scale questions, open-ended questions, and Net Promoter Score variants. Avoid leading questions.
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Pour maximiser la pertinence des réponses, placez les questions ouvertes en fin d’enquête pour ne pas influencer les réponses aux questions fermées. Utilisez un maximum de 3 questions NPS par enquête pour éviter la lassitude des répondants.
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