Write posts around a news hook
Newsjack trending topics
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Write 3 social media posts connecting [brand] to the following trending news/event: [describe the news]. The posts should: make a relevant connection (not a forced one), add [brand]'s unique perspective or expertise, avoid appearing opportunistic or tone-deaf, and comply with each platform's character limits. If the topic is sensitive, add a note on how to handle it appropriately.
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Astuce : avant de rédiger, vérifiez que l’actualité est encore pertinente (moins de 48h) et surtout qu’elle ne touche pas une communauté que votre marque pourrait heurter. Pour éviter l’effet opportuniste, faites réagir un expert interne et citez une donnée chiffrée ou une observation terrain propre à votre marque. Variante utile : préparez un « bloc réactif » avec trois angles (factuel, émotionnel, prescriptif) pour adapter le ton selon la tonalité du sujet.
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