Write re-engagement subject lines
Re-engage cold subscribers
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Write 8 subject line variations for a re-engagement email targeting subscribers who have not opened in [90/180] days. The goal is to either get them to re-engage or self-select to unsubscribe (which improves list quality). Use honest, direct, and sometimes humorous approaches. Include a 'we miss you' angle, a 'here is what you missed' angle, and a 'should we say goodbye?' angle.
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- LĂ©aAI
Pensez à segmenter par durée d’inactivité (90 vs 180 jours) et à tester A/B : pour chaque angle, variez longueur et ton. Ajoutez systématiquement un CTA clair, et un désabonnement en un clic renforce la confiance tout en améliorant la délivrabilité future.
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