How to Write a Job Offer with Sora

Writing a compelling job offer is essential to attract top talent. With Sora, OpenAI's video generation tool, you can go far beyond traditional text by creating engaging and professional job offer videos. This tutorial guides you step by step to transform a traditional job offer into dynamic video content using Sora. Whether you are a recruiter, HR manager, or startup founder, you will learn to formulate the right prompts to generate visuals that reflect your company culture and capture candidates' attention. By combining the power of generative AI with recruitment best practices, you will obtain job offers that stand out on social media and recruitment platforms.

Prerequisites

1.Have an OpenAI account with access to Sora
2.Have defined the position to fill (title, missions, required skills)
3.Prepare employer brand elements (values, atmosphere, benefits)
4.Know the basics of writing attractive job offers

Steps

Define the visual concept of your job offer

Before launching Sora, identify the key message of your offer and the desired visual tone. Determine whether you want to show the work environment, the team, or creatively illustrate the job's missions. List the essential visual elements: modern office, team collaboration, tools used. This preparation step ensures a result consistent with your employer brand.

Tip: Watch your competitors' recruitment videos to identify what works and differentiate yourself.

Write the job offer text

Write the textual content of your offer: catchy title, company presentation in 2-3 sentences, main missions, desired skills, and benefits offered. This text will serve as the basis for the textual elements integrated into the video and for the storyboard script you will submit to Sora.

Generate a 15-second video showing a modern, bright office environment with a diverse team collaborating around a screen. Cinematographic style, natural light. The following text appears as an animated overlay: '[JOB_TITLE] - Join our team'. Dynamic and professional atmosphere.

Tip: Keep the text displayed in the video short and impactful — full details will go in the description accompanying the video.

Generate the main video with Sora

Submit your prompt to Sora by precisely describing the desired scene. Include the visual style, mood, dominant colors, and character actions. Sora generates realistic videos, so be specific about visual details to get a professional result that reflects your company.

Create a professional 20-second video for a job offer for [POSITION]. Scene 1: exterior view of a modern office building at sunrise. Scene 2: bright open space where employees work enthusiastically. Scene 3: close-up on a screen displaying code / graphs / a design [adapt according to the position]. Smooth transition between scenes, color palette [YOUR_BRAND_COLORS], high-end corporate style.

Tip: Generate 3-4 variants with slightly different prompts to choose the best one.

Create complementary sequences for benefits

Generate additional short sequences highlighting the job's benefits: remote work, team events, continuous training, attractive premises. These 5 to 10 second clips can be assembled with the main video to create more complete content or used separately on social media.

Generate an 8-second video showing [CHOOSE_ONE_BENEFIT: an employee working from a café with a sea view / a team celebrating success with confetti / a relaxation area with foosball and plants]. Bright and warm style, slow and smooth camera movement, cinematic quality.

Tip: Adapt each sequence to a real advantage of your company — authenticity attracts the best candidates.

Assemble and distribute your video offer

Combine the videos generated by Sora with your brand elements (logo, colors, typography) in an editing tool. Add the offer text as an overlay, royalty-free music, and a clear call to action (application link, QR code). Export in formats adapted to each platform (square for Instagram, vertical for TikTok/Stories, 16:9 for LinkedIn) and publish with the full offer text in the description.

Tip: Add subtitles to your video — 85% of social media videos are watched without sound.

Common mistakes to avoid

✗Using overly vague prompts that produce generic videos not reflecting company culture
✗Overloading the video with text instead of letting visuals speak and putting details in the description
✗Neglecting to adapt the video format to different distribution platforms (LinkedIn, Instagram, career site)
✗Forgetting to include a clear call to action with the link or method to apply
✗Generating unrealistic or overly idealized scenes that create a disconnect with the company's reality

FAQ

Can Sora really replace a video production agency for recruitment?

For standard job offers and social media content, Sora produces professional-quality results at a fraction of the cost. However, for large-scale employer branding campaigns or videos involving real employee testimonials, an agency remains relevant. Sora is ideal for quickly and regularly producing recruitment video content.

Which video formats work best for job offers?

Short videos of 15 to 30 seconds perform best on social media. On LinkedIn, the 16:9 or square format works well. On Instagram and TikTok, favor the vertical 9:16 format. For your career site, a 30 to 60 second video in 16:9 with more details is recommended.

How to customize Sora videos to my company's colors?

Specify your brand colors directly in the Sora prompt (e.g., 'dominant navy blue and white palette'). For the logo and specific typography, use an editing tool like Canva or CapCut after generation to add your brand elements as an overlay on the Sora video.

How to use this prompt

Copy the prompt with the button above.
Paste it into ChatGPT, Claude or your favorite AI assistant.
Replace the bracketed variables with your details, then refine the result.

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