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How to Write Prospecting Emails with Midjourney

Midjourney is an AI image generation tool that can transform your prospecting emails into visually striking messages. By integrating professional and customized visuals created with Midjourney, you immediately capture the attention of your prospects in their overloaded inboxes. Whether to illustrate your value proposition, create custom email banners, or generate realistic product mockups, Midjourney allows you to stand out from the competition. In this tutorial, you will learn to harness the power of Midjourney to design visuals that increase your open and response rates, while maintaining a consistent and professional brand image in your B2B and B2B prospecting campaigns.

Prerequisites

  • 1.An active Midjourney account (Basic subscription or higher)
  • 2.Access to Discord or Midjourney's web interface
  • 3.Basic knowledge of your prospecting target and value proposition
  • 4.An emailing tool (Mailchimp, Lemlist, HubSpot or similar) to integrate the generated visuals

Steps

1

Define the visual identity of your prospecting campaign

Before generating images, establish a clear visual brief for your campaign. Identify your brand colors, desired tone (professional, creative, warm), and the type of visuals that resonate with your target audience. Analyze high-performing prospecting emails in your sector to spot visual trends. Create a list of 3 to 5 visual concepts you want to test in your emails.

/imagine prompt: professional email header banner, clean modern design, [YOUR_INDUSTRY] theme, corporate blue and white color palette, minimalist style, 16:9 aspect ratio --ar 16:9 --style raw --v 6

Tip: Use the --style raw parameter for more realistic and professional visuals, better suited for a B2B context.
2

Create eye-catching visuals for the email header

The header is the first visual element your prospect sees. Generate with Midjourney a professional banner that instantly communicates your value proposition. Favor clean images with enough negative space to overlay text. Generate multiple variants to A/B test each visual's performance in your campaigns.

/imagine prompt: sleek business email hero image showing [YOUR_PRODUCT_SERVICE in action], photorealistic, soft natural lighting, depth of field, professional photography style, negative space on the left for text overlay --ar 3:1 --v 6 --q 2

Tip: Keep image width between 600 and 800 pixels to ensure optimal display on all email clients. Export as JPEG with 80% compression to reduce file size.
3

Generate customized illustrations for each prospect segment

Visual personalization significantly increases response rates. Use Midjourney to create visuals tailored to each segment of your audience. For example, if you prospect tech startups and industrial companies, generate distinct visual universes that speak to each target. Adapt environments, characters, and atmospheres so each prospect feels directly concerned.

/imagine prompt: [YOUR_PROSPECT_PERSONA] working in a modern [PROSPECT_WORK_ENVIRONMENT], looking satisfied while using a digital solution, warm lighting, candid photography style, diverse representation --ar 4:3 --v 6

Tip: Create a segment/visual mapping table to maintain consistency. Prepare at least 2 variants per segment for your A/B tests.
4

Design social proof and results visuals

Prospects respond to concrete evidence. Use Midjourney to create visuals that showcase your results: stylized graphs showing growth, scenarios with satisfied customers, or visual representations of your use cases. These images reinforce your message's credibility and encourage the prospect to learn more. Integrate them into the email body, just after your value proposition.

/imagine prompt: abstract data visualization showing upward growth trend, modern infographic style, clean white background, accent colors in blue and green, professional business context, no text --ar 16:9 --v 6 --style raw

Tip: Avoid visuals with text generated by Midjourney (often illegible). Add your own numbers and text in post-production with Canva or Figma for a professional finish.
5

Optimize and integrate visuals into your email sequences

Once your visuals are generated, optimize them for email: resize to appropriate proportions (max 600px wide), compress to reduce load time, and add descriptive alt text. Integrate each visual into your email template ensuring it displays correctly on mobile. Set up tracking to measure the impact of each visual on your open and click rates, then iterate accordingly.

/imagine prompt: email template mockup showing a professional prospection email on a laptop screen and smartphone side by side, clean UI, realistic render --ar 16:9 --v 6

Tip: Systematically test your emails on Litmus or Email on Acid before sending to check rendering on Gmail, Outlook, and Apple Mail. Some email clients block images by default: your email must remain readable without visuals.

Common mistakes to avoid

  • ✗Using images that are too heavy (over 200 KB) that slow loading and end up in spam
  • ✗Generating visuals that are too complex or cluttered, distracting from the main prospecting message
  • ✗Neglecting visual consistency across different emails in the same prospecting sequence
  • ✗Forgetting to add alt text to images, making the email incomprehensible when images are blocked
  • ✗Using AI-generated faces that are too recognizable as artificial, harming message credibility

FAQ

Can Midjourney directly generate the text of my prospecting emails?
No, Midjourney is an image generation tool only. It does not write text. However, it excels at creating professional visuals that accompany and strengthen your prospecting emails. For drafting text, use a text AI tool like ChatGPT or Claude as a complement.
Are images generated by Midjourney royalty-free for commercial use?
Yes, with a paid Midjourney subscription, you have commercial rights to the images you generate. You can freely use them in your prospecting emails, marketing materials, and business communications. However, check the current terms of use on the official Midjourney website.
How many visuals should I create for an effective prospecting campaign?
For an optimal prospecting campaign, plan at least 2-3 visuals per email (header, main illustration, visual CTA) and 2 variants of each for your A/B tests. For a 5-email sequence, that represents about 15 to 30 visuals. Start with visuals for the first email, measure performance, then adjust subsequent ones based on results.

Related tutorials

How to create marketing visuals with MidjourneyHow to write prospecting emails with ChatGPTHow to improve your email strategy with AI

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