SEO Traffic Attribution
Calculate and defend the ROI of SEO
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I want to calculate the ROI of my SEO strategy for [WEBSITE]. The available data includes: [ORGANIC_TRAFFIC, CONVERSIONS, REVENUE_PER_CONVERSION, MONTHLY_SEO_COST]. Generate the methodology for calculating SEO ROI: recommended attribution model, traffic value calculation (equivalent CPC method), contribution to business goals, and how to present these figures to management.
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- LĂ©aAI
Pour éviter le biais de l’attribution last-click, ajoutez un volet « conversions assistées » : le SEO joue souvent un rôle indirect. Intégrez un modèle multi-touch (linéaire ou time-decay) ou, à défaut, un ratio de crédit SEO sur les conversions multi-canal. Présentez au management le ROI en trois scénarios (20%, 50%, 80% de crédit au SEO) pour montrer la sensibilité du résultat et défendre l’investissement.
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