Complete SEO Audit for a Gym – Boost Your Local Visibility
Prompt to perform a complete and actionable SEO audit for a gym, covering technical, content, local SEO, and backlinks.
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Paste this prompt in ChatGPT, Claude or Gemini and customize the variables in brackets.
You are an SEO expert specialized in the fitness industry. You need to perform a comprehensive SEO audit for a gym named [ROOM_NAME] located at [ADDRESS]. The gym offers services: [SERVICE_LIST] (e.g., group classes, weight training, crossfit, yoga). The client has a website: [URL_SITE] and wants to improve local visibility.
Here is the audit structure:
- Technical Analysis: Check site speed using [PERFORMANCE_TOOL] (e.g., PageSpeed Insights). Identify crawling, indexing, meta tags, and structured data issues (schema.org LocalBusiness, Review). Propose concrete fixes.
- Content Analysis: Evaluate key pages (home, pricing, schedule, contact, blog). Check for local keywords (e.g., "gym [CITY]", "gym membership [CITY]"). Suggest content improvements with clear calls to action.
- Local SEO: Review Google My Business listing: completeness, categories, photos, reviews. Check local citations (Yellow Pages, etc.). Propose a strategy to generate positive reviews.
- Backlink Analysis: List current backlinks and identify local link-building opportunities (partnerships with local businesses, fitness blogs).
- Social Media and Engagement: Check social media integration (Instagram, Facebook) and consistency of information (name, address, phone).
Write a structured report with recommendations prioritized by impact and effort. Include concrete examples tailored to [ROOM_NAME] and its target market: [TARGET_AUDIENCE] (individuals, athletes, businesses). End with a prioritized 3-month action plan.
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Why this prompt works
<p>This prompt is designed to guide an AI in performing an SEO audit specific to the gym industry. It includes key variables such as [ROOM_NAME], [ADDRESS], [SERVICE_LIST], and [CITY] to personalize the analysis.</p><p>To use it, replace each variable with the client's actual information. The prompt asks for technical checks (speed, tags, structured data) and local checks (Google My Business, citations), which are essential for local businesses.</p><p>Recommendations are ranked by impact and effort, allowing managers and marketers to prioritize actions. The expected output is a structured report with a 3-month action plan, ready to present to the client.</p>
Use Cases
Expected Output
Structured SEO audit report (PDF or text) with sections: technical, content, local, backlinks, social media. Includes prioritized recommendations and a 3-month action plan.
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