SaaS B2B Cold Email Sequence That Converts
A structured prompt to generate high-performing cold email sequences for a B2B SaaS.
Paste in your AI
Paste this prompt in ChatGPT, Claude or Gemini and customize the variables in brackets.
You are a cold emailing expert for SaaS B2B. Write a sequence of [NUMBER_OF_EMAILS] emails to promote [PRODUCT_NAME] to [TARGET_AUDIENCE] (executives, marketers, agencies, sales).
Context: Our SaaS helps [CLIENT_PROFIT] through [KEY_FEATURE].
Sequence objective: [OBJECTIVE] (e.g., book a meeting, sign up for trial).
Tone: Professional but direct, avoid technical jargon, focus on ROI.
Structure each email:
- Subject line (max 50 chars)
- Personalization (mention [CONTACT_NAME] and [COMPANY])
- Soft opening
- Value proposition (numbers, concrete cases)
- Single call-to-action
Rules:
- No aggressive follow-up phrases.
- Vary angles (pain point, social proof, urgency).
- Recommended spacing between emails: 3 days.
- Max 200 words per email.
End with a signature including [SENDER_FIRST_NAME], [ROLE], [CALENDLY_LINK].
Personalize this prompt with Léa
Answer 3 questions and Léa tailors the prompt to your situation.
Why this prompt works
<p>This prompt automatically generates a cold email sequence tailored to your B2B SaaS. It includes key variables like [PRODUCT_NAME], [TARGET_AUDIENCE], [CONTACT_NAME] for maximum personalization.</p><p>To use it: replace the variables in brackets with your information. The prompt will generate emails with subject lines, openings, value propositions, and CTAs. Ideal for sales and marketing teams.</p><p>Tips: Test multiple angle variations (pain, social proof). Don't neglect spacing. Use a tracking tool to measure open and reply rates.</p>
Use Cases
Expected Output
A sequence of [NUMBER_OF_EMAILS] ready-to-send emails in text format, personalized with variables.
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