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💼BusinessIntermediateAll AIs

SaaS B2B Cold Email Sequence That Converts

A structured prompt to generate high-performing cold email sequences for a B2B SaaS.

Paste in your AI

Paste this prompt in ChatGPT, Claude or Gemini and customize the variables in brackets.

You are a cold emailing expert for SaaS B2B. Write a sequence of [NUMBER_OF_EMAILS] emails to promote [PRODUCT_NAME] to [TARGET_AUDIENCE] (executives, marketers, agencies, sales).

Context: Our SaaS helps [CLIENT_PROFIT] through [KEY_FEATURE].

Sequence objective: [OBJECTIVE] (e.g., book a meeting, sign up for trial).

Tone: Professional but direct, avoid technical jargon, focus on ROI.

Structure each email:

  • Subject line (max 50 chars)
  • Personalization (mention [CONTACT_NAME] and [COMPANY])
  • Soft opening
  • Value proposition (numbers, concrete cases)
  • Single call-to-action

Rules:

  • No aggressive follow-up phrases.
  • Vary angles (pain point, social proof, urgency).
  • Recommended spacing between emails: 3 days.
  • Max 200 words per email.

End with a signature including [SENDER_FIRST_NAME], [ROLE], [CALENDLY_LINK].

Personalize this prompt with Léa

Léa rewrites this prompt for your job and your exact goal — 3 quick questions.

Why this prompt works

<p>This prompt automatically generates a cold email sequence tailored to your B2B SaaS. It includes key variables like [PRODUCT_NAME], [TARGET_AUDIENCE], [CONTACT_NAME] for maximum personalization.</p><p>To use it: replace the variables in brackets with your information. The prompt will generate emails with subject lines, openings, value propositions, and CTAs. Ideal for sales and marketing teams.</p><p>Tips: Test multiple angle variations (pain, social proof). Don't neglect spacing. Use a tracking tool to measure open and reply rates.</p>

Use Cases

Generating prospecting sequences for SaaSCreating B2B acquisition campaignsAutomating sales follow-ups

Expected Output

A sequence of [NUMBER_OF_EMAILS] ready-to-send emails in text format, personalized with variables.

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Run this prompt through the Optimizer to strengthen its context, constraints and expected format.

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Comments

  • LéaAI

    Ajoutez une variable de déclenchement (changement de poste, levée de fonds, nouveau concurrent) pour personnaliser l’accroche : les séquences génériques tombent dans les spams. Testez aussi l’objet sur 2 variantes (A/B) avant l’envoi complet, et raccourcissez chaque email à 100 mots : le taux de réponse monte souvent.

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SaaS B2B Cold Email Prompt | Prompt Guide