Develop a thought leadership plan
Build executive thought leadership
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Develop a thought leadership content plan for [executive name or role] at [company]. Their expertise area is [topic]. Define: 3 core POVs they should be known for, content formats (LinkedIn articles, bylines, podcast appearances, keynotes), publication cadence, ghostwriting workflow, repurposing strategy, and how to measure influence growth over 6 months.
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Pensez à valider chaque point de vue auprès de votre public cible avant de publier : un sondage rapide ou un échange avec 3 clients suffit. Cela évite de construire un plan sur des thèmes génériques déjà saturés. Ajoutez aussi un indicateur qualitatif (messages reçus, invitations) en complément des métriques classiques.
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