Product Launch Email Sequence D-7 to D-0
Product launches, launches
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Plan and write subject lines + content briefs for a 7-email product launch sequence (D-7 to D-0). Teasing phase (D-7, D-5): build curiosity without revealing. Reveal phase (D-3, D-2): introduction and benefits. Social proof phase (D-1 morning): early adopter testimonials. Urgency phase (D-0 morning and D-0 evening closing). Each brief includes: subject line, angle, target length, CTA.
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Ajoutez au brief de chaque email le **ton de marque**, le **segment cible** (B2B/B2C) et le **contexte d’ouverture** (mobile vs desktop). Pour renforcer l’urgence, précisez une **pénurie réelle** ou une **date limite de livraison**. Testez vos objets en A/B sur 20% de la base avant J-7, puis automatisez l’envoi du meilleur variant.
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