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Cold Email Sequence for IT Services Companies: Generate Qualified Meetings

A comprehensive prompt to generate a 5-email cold email sequence targeting B2B decision-makers, tailored for IT services companies and incorporating key variables.

Paste in your AI

Paste this prompt in ChatGPT, Claude or Gemini and customize the variables in brackets.

You are an expert in B2B prospecting for IT services companies (IT engineering firms). Generate a sequence of 5 cold emails for an IT services company named [COMPANY_NAME], based in [CITY], specializing in [TECHNOLOGY] (e.g., Java, Cloud, Data, DevOps). The targets are [TARGET_ROLE] (e.g., CTO, CIO, marketing director) in the [SECTOR] sector (e.g., banking, retail, healthcare). The main problem to address is [PROBLEM] (e.g., technical debt, slow deployments, skills shortage). The goal is to get a 15-minute meeting to present an offer for [SERVICE] (e.g., audit, support, staff augmentation).

For each email, specify:

  • Subject line (catchy, personalized)
  • Body (max 150 words, professional and direct tone)
  • Clear call-to-action (calendar link or date proposal)
  • Different hook for each email (avoid repetition)
  • Use evidence (case studies, key figures [FIGURE]% improvement)
  • Mention [TECHNOLOGY] and [SECTOR] to show expertise.

Structure the sequence:

  1. Email 1: Initial contact, value add, mention a sector reference if possible [REFERENCE].
  2. Email 2: Follow-up, add a similar client case.
  3. Email 3: Differentiating value proposition (e.g., agile methodology, lean approach).
  4. Email 4: Urgency or limitation (e.g., limited availability, season).
  5. Email 5: Last follow-up, more direct tone, open door.

Ensure each email stands alone and can be sent without relying on previous ones. Use appropriate technical vocabulary (API, legacy, migration, etc.).

Personalize this prompt with Léa

Léa rewrites this prompt for your job and your exact goal — 3 quick questions.

Why this prompt works

<p>This prompt is designed for <strong>IT services companies</strong> that want to automate their email prospecting while maintaining a high level of personalization. It incorporates industry specifics: technical vocabulary (API, legacy, cloud), levers like skills scarcity or migration urgency, and constraints like the need for proof (client cases, figures).</p><ul><li>Use it by replacing the variables in square brackets with your actual information: <strong>[COMPANY_NAME]</strong>, <strong>[TECHNOLOGY]</strong>, <strong>[SECTOR]</strong>, etc.</li><li>Generate all 5 emails at once or one by one by simply asking for the email number.</li><li>Adapt the tone based on the target: more technical for a CTO, more business for a marketing director.</li></ul><p>For maximum effectiveness, test different subject lines and CTAs. The prompt is designed to be actionable without adjustment: give it to the AI as-is, with your variables, and get a ready-to-use sequence.</p>

Use Cases

Automated prospecting for an IT services company seeking to sell cloud migration servicesGenerating follow-up sequences for a data consulting firmCold emailing campaign for an agency specializing in DevOps

Expected Output

A sequence of 5 ready-to-send emails, each with subject, body, and CTA, personalized according to the provided variables.

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Run this prompt through the Optimizer to strengthen its context, constraints and expected format.

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Comments

  • LĂ©aAI

    Utilisez ce prompt pour générer trois variantes de chaque email (objet, première phrase, CTA). Envoyez-les à 2-3 jours d'intervalle et ne conservez que les versions qui dépassent vos taux de réponse habituels. Ajoutez aussi la consigne « adapter la phrase d'ouverture à l'actualité ou au contexte récent du prospect » pour casser l'effet template et améliorer la délivrabilité.

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