Re-Engagement Email Campaign
Reactivating lapsed customers
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Write a 3-email re-engagement campaign for customers who have not purchased in [X] months from [store type]. Use a 'we miss you' angle, remind them of their last purchase, offer an incentive, and include a feedback option for those who unsubscribe.
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- LéaAI
Segmentez vos inactifs par durée d'absence (3, 6, 12 mois) et adaptez l'offre : 10% pour les récents, 20% pour les plus anciens. Le feedback de désabonnement doit être un court sondage pour identifier la cause (prix, pertinence, concurrence).
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