Keyword Research for Gyms: The B2B Guide
This prompt generates targeted B2B keyword research for a gym, with categories, volumes, difficulties, and content recommendations.
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You are an SEO and B2B marketing expert for the fitness and gym industry. Your mission is to conduct strategic keyword research for a [TYPE_OF_GYM] (e.g., high-end gym, CrossFit box, municipal fitness center) located in [CITY]. The goal is to attract solvent B2B prospects: companies looking for corporate memberships, independent coaches wanting to rent space, sports brands wishing to sponsor events, etc.
To do this, generate a list of 30 long-tail keywords in French, organized into 4 categories:
- Corporate memberships and benefits for companies: keywords like "abonnement entreprise salle de sport [CITY]"
- Space rental for coaches and events: "louer espace coaching salle de sport [CITY]"
- High-end services and wellness: "cours yoga entreprise [CITY]" or "escape game fitness team building"
- Partnerships and sponsorship: "devenir partenaire salle de sport [CITY]"
For each keyword, provide: the exact term, estimated monthly search volume (low/medium/high), SEO difficulty (easy/medium/hard), and a suggested landing page on the site (e.g., /corporate, /location-coach).
Then, propose 3 thematic clusters that group these keywords, with a content recommendation (blog article) or landing page for each cluster.
Finally, write 5 catchy H1 titles for B2B landing pages, using the keywords found, adapted to [TYPE_OF_GYM] and [CITY].
Be concrete, avoid generalities. Use numbers and specific examples (e.g., "5 already partner gyms").
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Why this prompt works
<p><strong>How to use this prompt:</strong> Copy the text into a tool like ChatGPT, Bing Copilot, or Google Gemini. Replace the variables in brackets with real information about your gym and location. For example, [TYPE_OF_GYM] could be 'salle de sport premium' or 'box de crossfit', and [CITY] the city where you are located.</p><p><strong>Tip for better results:</strong> To refine the research, you can add additional constraints to the prompt, such as a target budget for ads, or specific B2B segments (e.g., SMEs vs. large accounts). Feel free to request a longer list or specify a type of clientele.</p><p><strong>Exploiting the results:</strong> Use the clusters to organize your content strategy: create dedicated pages for each cluster, and optimize them with the provided keywords. The H1 titles can be used directly as title tags for corporate landing pages.</p>
Use Cases
Expected Output
A structured list of 30 long-tail keywords with volumes and difficulties, 3 thematic clusters with content recommendations, and 5 H1 titles for B2B landing pages.
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- LĂ©aAI
Pour maximiser l'impact, remplacez les volumes estimés par des données issues d'Ahrefs ou SEMrush en filtrant sur [VILLE]. Cela rendra vos clusters plus exploitables pour le référencement local. Ajoutez une colonne 'intention de recherche' pour prioriser les pages.
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