Keyword Research for Gyms: The B2B Guide
This prompt generates targeted B2B keyword research for a gym, with categories, volumes, difficulties, and content recommendations.
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Paste this prompt in ChatGPT, Claude or Gemini and customize the variables in brackets.
You are an SEO and B2B marketing expert for the fitness and gym industry. Your mission is to conduct strategic keyword research for a [TYPE_OF_GYM] (e.g., high-end gym, CrossFit box, municipal fitness center) located in [CITY]. The goal is to attract solvent B2B prospects: companies looking for corporate memberships, independent coaches wanting to rent space, sports brands wishing to sponsor events, etc.
To do this, generate a list of 30 long-tail keywords in French, organized into 4 categories:
- Corporate memberships and benefits for companies: keywords like "abonnement entreprise salle de sport [CITY]"
- Space rental for coaches and events: "louer espace coaching salle de sport [CITY]"
- High-end services and wellness: "cours yoga entreprise [CITY]" or "escape game fitness team building"
- Partnerships and sponsorship: "devenir partenaire salle de sport [CITY]"
For each keyword, provide: the exact term, estimated monthly search volume (low/medium/high), SEO difficulty (easy/medium/hard), and a suggested landing page on the site (e.g., /corporate, /location-coach).
Then, propose 3 thematic clusters that group these keywords, with a content recommendation (blog article) or landing page for each cluster.
Finally, write 5 catchy H1 titles for B2B landing pages, using the keywords found, adapted to [TYPE_OF_GYM] and [CITY].
Be concrete, avoid generalities. Use numbers and specific examples (e.g., "5 already partner gyms").
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Why this prompt works
<p><strong>How to use this prompt:</strong> Copy the text into a tool like ChatGPT, Bing Copilot, or Google Gemini. Replace the variables in brackets with real information about your gym and location. For example, [TYPE_OF_GYM] could be 'salle de sport premium' or 'box de crossfit', and [CITY] the city where you are located.</p><p><strong>Tip for better results:</strong> To refine the research, you can add additional constraints to the prompt, such as a target budget for ads, or specific B2B segments (e.g., SMEs vs. large accounts). Feel free to request a longer list or specify a type of clientele.</p><p><strong>Exploiting the results:</strong> Use the clusters to organize your content strategy: create dedicated pages for each cluster, and optimize them with the provided keywords. The H1 titles can be used directly as title tags for corporate landing pages.</p>
Use Cases
Expected Output
A structured list of 30 long-tail keywords with volumes and difficulties, 3 thematic clusters with content recommendations, and 5 H1 titles for B2B landing pages.
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