Set up social listening
Set up social media monitoring
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Design a social listening setup for [brand]. Define: keywords and hashtags to monitor (brand mentions, product names, competitor names, industry terms), platforms to track, tools recommended for [budget range], alert thresholds for urgent responses (negative sentiment, viral mentions), weekly review process, and how insights from social listening feed into content strategy and product feedback.
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Ajoutez une variable `[LANGUE]` pour filtrer les mentions par région, et prévoyez des listes de synonymes ou fautes courantes (ex: «Nike» → «Nikee») pour éviter les faux négatifs. Testez aussi les seuils d’alerte en phase pilote pour ajuster le bruit.
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