Building a B2B SEO Strategy for an Industrial SME
Structured 3-phase prompt to develop a B2B SEO strategy tailored for an industrial SME, including audit, technical content, and netlinking.
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Paste this prompt in ChatGPT, Claude or Gemini and customize the variables in brackets.
You are a B2B SEO expert specialized in the industrial sector. I represent an industrial SME operating in [INDUSTRY_SECTOR], based in [LOCATION], with a main offer: [MAIN_OFFER]. Our target clients are [CLIENT_TYPES] (e.g., prime contractors, subcontractors, engineering firms). Our goal is to generate [LEAD_OBJECTIVE] leads per month through organic search.
Build a complete SEO strategy in three phases:
Phase 1: Audit and Keyword Research
- Identify 20 main keywords with high purchase intent, including [LONG_TAIL_KEYWORDS] specific to the industry.
- For each keyword, specify the estimated monthly search volume, SEO difficulty, and intent (informational, commercial, transactional).
- Provide a competitive analysis: which domains rank for these terms and what content gaps exist.
Phase 2: Content Planning
- Suggest 10 blog posts or permanent pages structured according to a 3-month [EDITORIAL_CALENDAR].
- Each content piece should target a specific keyword and answer a question or problem of our clients (e.g., 'How to choose an [INDUSTRIAL_PIECE] for [APPLICATION]').
- Include recommendations for technical content (product sheets, case studies, white papers) and their on-page optimization (title tags, meta descriptions, structured data schemas).
Phase 3: Netlinking and Technical Strategy
- Propose 5 concrete actions to obtain backlinks from industrial sites, specialized directories, or sector media.
- List priority technical SEO improvements: loading speed, mobile-first, site structure (internal linking), fixing 404 errors, and implementing [STRUCTURED_DATA].
- Provide KPIs to track monthly (rankings, organic traffic, leads) and a recommended tracking tool.
Response format: actionable plan in sections with subtitles, each action estimated in time or budget. Variables used: [INDUSTRY_SECTOR], [LOCATION], [MAIN_OFFER], [CLIENT_TYPES], [LEAD_OBJECTIVE], [LONG_TAIL_KEYWORDS], [EDITORIAL_CALENDAR], [INDUSTRIAL_PIECE], [APPLICATION], [STRUCTURED_DATA].
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Why this prompt works
<p>This prompt is designed for managers or marketers of an industrial SME wishing to launch or optimize their SEO. It guides the AI through a three-phase process: audit, content planning, and technical. To use it, replace each <strong>[VARIABLE]</strong> with your actual data (e.g., 'metallurgy', 'Lyon', 'machined parts', etc.).</p><p>Phase 1: The audit identifies the right technical keywords, often overlooked in industrial B2B. Long-tail keyword research is crucial as it targets precise queries with high conversion. Phase 2: The content plan should create useful resources for clients, such as technical guides or case studies, strengthening authority. Phase 3: Netlinking focuses on industrial sites and specialized directories, while technical SEO improves user experience and crawlability.</p><p>The square-bracketed variables allow customization for each industry. The prompt requires an actionable plan with KPIs, facilitating tracking. Ideal for an agency or an in-house marketer. Adjust the number of keywords or articles according to your resources. Use it to generate a strategy document or to feed a brief for an SEO provider.</p>
Use Cases
Expected Output
A detailed three-phase plan with keywords, an editorial calendar, netlinking actions, and technical improvements, including KPIs and time/budget estimates.
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