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How to Write Product Sheets with Midjourney

Midjourney is an AI image generation tool that revolutionizes product visual creation. In the context of writing product sheets, Midjourney allows you to generate professional photos, realistic scenarios, and lifestyle visuals without needing a photographer or studio. This tutorial guides you step by step to leverage Midjourney to create impactful visuals that accompany your product descriptions, increase conversion rates, and strengthen your brand's credibility. Whether you sell on an e-commerce site, a marketplace, or social media, you will learn to produce consistent and professional images that enhance your product sheets and capture the attention of your potential customers.

Prerequisites

  • 1.An active Midjourney account with an active subscription
  • 2.Access to Discord or the Midjourney web interface
  • 3.A list of products with their main features (dimensions, materials, colors)
  • 4.A clear idea of your brand identity and visual universe

Steps

1

Define the visual style of your product sheets

Before generating images, establish a consistent visual brief for all your product sheets. Determine the type of background (white, lifestyle, staged), the desired lighting (studio, natural light), the shooting angle, and the overall photographic style. This visual consistency reinforces your brand identity and professionalizes your catalog. Analyze your competitors' visuals and identify what works in your sector.

/imagine a product photography style guide, clean white background, soft studio lighting, minimalist aesthetic, commercial photography --ar 3:2 --style raw

Tip: Create a reference document with 3-4 generated images that define your style. Use them as a starting point for all your future generations with the --sref parameter.
2

Generate main product visuals on a neutral background

Create the main image of your product sheet: a photo of the product on a white or neutral background, well-lit, clearly showing the product from its best angle. Describe the product precisely in your prompt, including materials, colors, shape, and relative size. Use --style raw mode for a more realistic and commercial result. Generate several variations and select the best one using the U1-U4 buttons.

/imagine [YOUR_PRODUCT] on a pure white background, product photography, studio lighting, high resolution, sharp focus, commercial catalog photo --ar 1:1 --style raw --v 6

Tip: For physical products, add texture details like 'matte finish', 'glossy surface', or 'natural wood grain' for a more realistic result. The 1:1 ratio is ideal for marketplaces.
3

Create lifestyle and situational visuals

Lifestyle images show your product in a usage context and help the customer project themselves. Generate realistic scenarios that match your target audience: a modern interior for furniture, an outdoor setting for sportswear, a warm kitchen for utensils. These visuals significantly increase conversion rates because they create an emotional connection with the potential buyer.

/imagine [YOUR_PRODUCT] in a modern Scandinavian living room, natural daylight from large windows, lifestyle photography, editorial style, warm tones --ar 16:9 --style raw

Tip: Vary the staging: one ambiance image, one usage image, and one detail image. Three lifestyle angles are usually enough for a complete product sheet.
4

Produce detail views and close-ups of finishes

Online customers cannot touch the product. Compensate for this by generating close-ups of quality details: seams, textures, mechanisms, materials. These images reassure the buyer about the build quality and reduce return rates. Use precise prompts describing the macro angle and desired texture. The --ar 4:3 parameter works well for detail images.

/imagine extreme close-up of [PRODUCT_DETAIL], macro photography, shallow depth of field, texture detail visible, studio lighting --ar 4:3 --style raw --v 6

Tip: Use Midjourney's 'Vary (Region)' mode to fine-tune a specific detail of an already generated image without starting from scratch.
5

Assemble and optimize visuals for the final product sheet

Organize your visuals in the optimal order for your product sheet: main image on white background first, then lifestyle, then details. Upscale your final images with the Upscale button to get sufficient resolution for the web. Check color consistency between the different generated images. Rename your files with descriptive names including the product name for SEO image optimization. Complement with description texts that echo the visuals.

/imagine product card layout mockup showing [YOUR_PRODUCT] from multiple angles, e-commerce presentation, clean design, professional catalog --ar 3:4

Tip: Always export your images in WebP format for the web (best quality/size ratio) and keep high-resolution PNGs as source files. Add descriptive alt tags to each image.

Common mistakes to avoid

  • ✗Generating images with inconsistent visual styles from one sheet to another, resulting in an amateur and unreliable catalog
  • ✗Forgetting to specify materials and textures in the prompt, leading to generic results that do not reflect the actual product
  • ✗Using only white background visuals without any lifestyle staging, depriving the customer of emotional projection
  • ✗Not checking proportions and anatomical details of generated hands or objects, which may show typical AI artifacts
  • ✗Neglecting web image weight optimization, slowing page load time and impacting SEO

FAQ

Can Midjourney completely replace a professional product photographer?
For lifestyle and ambiance visuals, Midjourney offers excellent results at a lower cost. However, for exact photos of the actual product (precise dimensions, faithful colors), a photo shoot is still necessary. The ideal is to combine both: real photos for the main image and Midjourney visuals for staging and inspiration.
How do I maintain visual consistency across my entire catalog?
Use the --sref (style reference) parameter with a reference image that defines your style. Create a base prompt template that you adapt for each product by only changing the product description. Keep the same ratio, version, and style parameters for all your generations.
Is it legal to use Midjourney images for commercial product sheets?
Yes, with a paid Midjourney subscription, you have commercial rights to the generated images. You can freely use them for your product sheets, e-commerce site, and marketing materials. However, be careful not to generate images that imitate registered trademarks or recognizable personalities.

Related tutorials

How to create marketing visuals with MidjourneyHow to optimize your Midjourney promptsHow to write product sheets with ChatGPT

How to use this prompt

  1. Copy the prompt with the button above.
  2. Paste it into ChatGPT, Claude or your favorite AI assistant.
  3. Replace the bracketed variables with your details, then refine the result.

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