100 AI Prompts for Copywriters — Complete Guide

Write 20 headline variations for [product/offer] targeting [audience]. Use at least 6 different formulas: curiosity gap, specific number, how-to, problem-solution, benefit statement, and bold claim. Mark the top 3 and explain why they are strongest.

Write 25 email subject line options for [email about topic] targeting [audience]. Vary the approach: curiosity, urgency, benefit, personalization, controversy, humor, and direct offer. Flag the 5 highest-risk/highest-reward options.

Write 10 ad hooks for [product] targeting [pain point/desire] for [audience]. Each hook should stop a scroll in the first 3-5 words. Vary by emotional trigger: fear, curiosity, aspiration, social proof, and shock. Platform: [Facebook/Instagram/TikTok].

Write 10 curiosity gap opening lines for [content/ad about topic]. Use the pattern: reveal just enough to create an information gap that compels reading. Each line should create a specific, compelling question in the reader's mind.

Upgrade these headlines by replacing weak words with power words: [paste 5-10 headlines]. For each, maintain the core message but make it more specific, more emotional, and more compelling. Explain the change made in each.

Write 5 different lead paragraphs for a sales letter selling [product] to [audience]. Vary the opening strategy: empathy story, startling statistic, bold promise, provocative question, and scene-setting. Each should make the reader want to keep reading.

Write 5 subject line pairs for split testing for [newsletter topic]. Each pair should test one variable: curiosity vs. direct benefit, short vs. long, personalized vs. general, question vs. statement, urgent vs. evergreen.

Write 8 different video hooks for [topic/product] for a [YouTube/TikTok/Reels] video. The first 5-7 seconds must earn the next 60 seconds. Vary: bold claim, controversy, relatable struggle, surprising fact, and direct promise.

Write 10 headline + subheadline combinations for an email capture popup on a [website type]. The visitor is [user type]. Offer: [lead magnet]. Make each combination feel valuable, not annoying. Avoid 'Sign up for our newsletter' energy.

Write a story-based hook for [product/offer] that opens in the middle of a relatable scene for [target audience]. The story should establish the problem without mentioning the product. In 150 words, make the reader feel seen and lean in.

Write the complete copy structure for a landing page selling [product/offer] to [audience]. Include all sections: hero, pain/problem, solution introduction, benefits vs. features, social proof, offer details, guarantee, FAQ, and multiple CTAs with variations.

Write a video sales letter (VSL) script outline for [product] targeting [audience]. Structure: hook, story, problem agitation, solution reveal, benefits, proof, offer stack, price reveal, guarantee, urgency, and CTA. Include approximate timing for each section.

Transform these product features into customer benefits: [list features]. For each feature, complete: 'Which means that you can...' and 'So that...' to reveal the emotional and practical payoff. Then write a bullet point that leads with the deepest benefit.

Write objection-handling copy for the 8 most common objections to purchasing [product]: too expensive, not the right time, need to think about it, not sure it will work for me, I've tried similar things, I can do it myself, and need to ask spouse/partner.

Write a framework for gathering and displaying testimonials for [product/service]. Include: the 5 questions to ask customers to get usable testimonials, how to present them (format, structure, what details to include), and where to place them on the page.

Write price anchoring copy for [product] priced at [price]. Compare the investment to: the cost of the problem it solves, alternative solutions, the daily/weekly/monthly cost breakdown, and the cost of inaction over 1 year.

Write ethical urgency and scarcity copy for [offer] with a real deadline of [date] or real limited quantity of [number]. Create 5 variations that communicate urgency without feeling manipulative. Include countdown language, consequence framing, and FOMO.

Write a strong guarantee for [product/service]. Make it feel risk-reversing without creating liability risk for the client. Give it a memorable name, state the terms clearly, and frame it as proof of confidence rather than a safety net.

Write 20 CTA button text options for [product/action]. Move beyond 'Buy Now' and 'Sign Up'. Frame each from the user's perspective ('Get my [result]'), vary urgency and emotion, and create versions for different stages of awareness.

Write 5 above-the-fold copy sets for [product] targeting [audience]. Each set: headline (benefit-led), subheadline (specific promise), and CTA. Optimize for someone who will spend 3 seconds deciding whether to scroll. Vary the emotional angle.

Write a 7-email sales sequence for [product] to a cold/warm list of [audience]. Cover: email 1 (identify with problem), 2 (story of transformation), 3 (mechanism reveal), 4 (social proof), 5 (objection handling), 6 (offer details), 7 (urgency close).

Write the same promotional email for [product] in two formats: conversational plain-text (feels like from a friend) and structured HTML (headers, bullets, clear CTA sections). Same message, different feel. Targeting: [audience segment].

Write a re-engagement email to subscribers who have not opened in [X] days. Do not beg. Use a pattern interrupt subject line, acknowledge they have been quiet, offer one genuinely valuable piece of content, and make it easy to stay or unsubscribe with grace.

Write a story-based email for [audience] that bridges from [relatable situation/story] to a soft promotion of [product/offer]. The story should feel genuine, the connection to the offer should feel natural, and the CTA should feel like a recommendation.

Write 10 P.S. lines for a sales email about [product]. The P.S. is the second most-read part of any email. Each P.S. should: restate the core benefit or urgency in a fresh way, vary in length and approach, and create a reason to click.

Write a complete Facebook ad for [product] targeting [audience persona]. Include: scroll-stopping hook (first line), empathy paragraph, solution positioning, 3 bullet point benefits, social proof element, and CTA. Write versions for awareness and conversion objectives.

Write 5 Google search ad copy sets for [product/service] targeting keyword [keyword]. Each set: 3 headlines (30 chars each), 2 descriptions (90 chars each). Apply: keyword insertion in headline 1, clear benefit in headline 2, CTA in headline 3.

Write a 600-word advertorial article for [product] in the style of a [magazine/blog] article targeting [audience]. The piece should read as editorial content, build a compelling case through story or data, and transition naturally to the offer.

Write a 1-page direct mail letter for [product/offer] targeting [audience]. Use a classic direct response structure: compelling headline, strong lead, story and problem, solution, offer stack, guarantee, and CTA. Include a P.S.

Write a 5-ad retargeting sequence for people who visited [product page] but did not convert. Each ad should address a different objection or use a different proof mechanism. Sequence: awareness > education > social proof > urgency > final offer.

Create a comprehensive copywriting brief template to send to new clients for [type of project: email/landing page/ad campaign]. Include all information I need to write effective copy: audience, offer, USP, proof, objections, tone, and goals.

Critique this copy using direct response copywriting principles: [paste copy]. Evaluate: clarity of the core message, strength of the headline, flow and readability, proof elements, offer clarity, objection handling, and CTA strength. Give specific rewrites.

Analyze these A/B test results for [copy element tested]: [paste results]. Explain what we can conclude, what we cannot conclude, what the data suggests about the audience, and what to test next to build on this learning.

Write a copy performance report template for a [campaign type] I ran for a client. Include: campaign overview, metrics achieved vs. goals, key copy insights, what worked and what did not, and recommendations for the next campaign.

Write a project proposal for a [copywriting project type] for [client industry]. Include: understanding of their goal, proposed scope and deliverables, my process, timeline, investment, and one insight about their target audience that demonstrates strategic thinking.